By weaving visual storytelling and design together through digital platforms, I’m finally able to publish my Multimedia Communication Matrix.

The Multimedia Communication Matrix offers a thought provoking insight into the opportunities and threats inherent in today’s digital sphere.

Its final aim is to encourage stakeholders to critically address intercultural communication, visual communication and the building of interactive platforms to promote their chosen cause.


Multimedia Communication Matrix

The Multimedia Communication Matrix (MCM) relies on 20+ years of professional experience and academic research to inspire and equip those who attend my courses with the skills and confidence needed to successfully manage their digital projects.

Similarly, my delivery of theory and hands-on competencies development is continuously revised and enhanced to best match my client’s requirements.

I am particularly proud of and recognised for my ability to navigate and positively engage the cultural sensitivities of those involved in my training events.

Previous and on-going clients include universities, media agencies, international institutions and private partners e.g. The Iranian State Radio in Tehran (Iran), the Iraqi NGO NASYO in Baghdad, the UN agencies IOM, UNESCO and ILO together with the Diplomatic institute of the Italian Ministry of Foreign Affairs.

Over the last year alone, I was invited to contribute to quite a number of events…



International Labour Organization – ILO

On November 20-22, 2017 I delivered an intensive 3-day training on Visual communication and digital storytelling for gender mainstreaming at the International Training Centre of the International Labour Organization of the UN.

We addressed the extent to which visual communication and digital storytelling are to be strategically employed towards gender mainstreaming actions and comprehensive policies.

Specifically, we learnt how to incorporate into media campaigns the visual and emotional qualities of contemporary communications.  Upon that, we enhanced shifting storytelling formats and techniques to finalize gender-focused research and practice.

The training consistently applied my Multimedia Communication Matrix, to complement established SWOT strategies as the best tool to finalize comprehensive strategic communication.

As a result, the workshop led participants to understand and practice the tools and competencies to be employed in their daily activities.

How immensely lucky I have been by working with such an amazing group of professionals from all over the world.  Below, our final portrait.


This most exciting experience led me to be invited to present my theoretically informed hands-on approach to teaching storytelling at the ILO HQ in Geneva early in January 2018.

Powerful images, combined with digital technology have become central to the way we communicate.  Instead of simply illustrating stories, innovative multimedia techniques allow the image to be the story. 

How to guide audiences along multiple strands and layers of visual narration, with text playing a secondary role?

How does this work?  What are the possibilities and challenges?  What’s next?





On April 24th, I entered the BBC to present my developing mobile App to teach and learn visual journalism during an event on the future of digital journalism at the Arabic service.

Over the last years, media forms and formats boomed to produce an over-abundance of media productions spread over multiple media platforms, all of them digital.

It is estimated that more images were produced in 2017 than throughout the whole history of photography till 2007.

This translates into an over-filled multimedia and trans-format (the same image appears on Instagram, Twitter and FB) communicative spaces.

As a result, what is today’s digital journalism? How to produce it and have it recognised? More importantly, how to make a living as a digital journalist?

More information on my developing App – The Meta-Image is available on the dedicated section of this website.



Teaching in China

I spent the whole of June 2018 teaching in China.

On the 5th, I brought my theoretical research (with a hands-on workshop) to Beijing Normal University for a one-day session on the role of montage in visual communication.


The rest of the month was spent at the Shanghai Institute for the Visual Arts (SIVA), where I run a project-led series of master classes.




SIVA - Shanghai Institute of the Visual Arts

The master-classes The Image As Storytelling provide students with a learn-by-doing experience in multimedia production for interactive storytelling.

These hands-on master-classes make students think about critical topics as they practice the extent to which the visual is the backbone of today’s digital communication.

Activities built up on a reviewed understanding of the visual language specifically arranged for multimedia journalism and digital storytelling production.  In so doing, students are accompanied throughout the whole process of creating a short project in multimedia journalism and/or interactive storytelling to be published online as part of their digital portfolio.

These activities welcomed students from any background provided they had a basic experience of producing media contents with their smartphones.


What we talked about?

  • Image As Storytelling
  • Montage As Storytelling
  • Design As Storytelling
  • Remix And Mash-up For Storytelling
  • Aesthetics As Storytelling
  • Making Sense Of Storytelling
  • Making Your Storytelling WORK!
  • Storytelling Through Analytics and SEO


In other words, The Image As Storytelling makes participants experience engage their research, practice and interests by looking at the visual (still images, moving images and everything in between like GIFs) in a different way.

By different I specifically point to looking at how the visual communicates without words, or, with as few words as possible.  They then are led to question established examples and explore for alternatives derived upon such visual-led approach.


Do we live in a visual age?  How does the visual communicate? 

What are the problems of communicating visually across cultures?


Would you like to know more about my academic research framework?

Do write to me and let’s explore what we can work out together…